Cam Recommends

A slacker ode from one of the best indie-pop songwriters working today, “Didn’t” is a clear highlight from illuminati hotties’ latest full-length. Seemingly in dialogue with a previous album highlight from 2020, Free I.H.’s mini-epic “content//bedtime,” in which she sings of the modern freelance media creator grind (“Everyone likes keeping the best shot for the content”), including the ever-present co-branding opportunities (a custom website? Bowls of Illuminati Hot-O’s?), her new collaboration with Tumblr-beloved Cavetown shows another possibility: what if she just…didn’t? “You know I’m so unenthused, I don’t want to. What if I just didn’t?” she sings simply. Instead of the grind and producing endless content, as was the clarion call of early pandemic life, she imagines a better future—one in which, if we don’t find value in doing something, we can just pass on it.